Vrishali Deshmukh is the Chief Strategy Officer and one of the founding leaders at Therefore Design Pvt. Ltd., a Pune-based, award-winning brand and packaging design studio that brings insight-led strategy to brand building and experience design. A graduate of National Institute of Design (NID) and Sir JJ Institute of Applied Art, she has guided strategic design work for major Indian brands across sectors, transforming research and empathy into impactful branding, packaging, and communication solutions. Beyond studio leadership, she serves on juries and as visiting faculty at leading design institutions, and actively contributes to community initiatives in design, health, and heritage.