Poornima Burte is the Founder of Design Orb, a strategic brand and design studio she established in 2009 after a career including leadership in brand design at Ray + Keshavan | The Brand Union. An NID Ahmedabad alumna with two decades of experience, she blends systems thinking with creative strategy across corporate identity, packaging, wayfinding and communication design for major Indian and regional brands. Her work has shaped visual identities that span languages and cultures, and she is active in the design community as a thought leader and jury member for design competitions, including with the Association of Designers of India.