As Director – CX for Samsung research, Satish is currently leading the multi-disciplinary design team leading innovation, product strategies fuelled by AI. He joined Samsung research 10 years ago and holds diverse portfolio comprising of AI experiences for Smartphone, Smart Home Solutions powered by IoT and Wearables.

Prior to joining Samsung research Satish was one of the foundational member setting up Tata Elxsi’s design studio. There over 17 years he had established & institutionalized User Experience and Consumer Insights Practice and taking those globally. He also led teams in Product design as well as service design working globally on Automotive, Consumer Electronics, Healthcare and space design.